Upstream Business Highlights

AIM-quoted Upstream -- stock code UPS.L -- is the fast growing marketing and corporate communication network that helps companies make the most of business opportunities in Asia Pacific.
2008: Seize the Opportunity
It's no accident that the Beijing 2008 Olympics will begin on the eighth day of the eighth month of 2008. Eight may be a lucky number in Chinese, but China's development through to this auspicious day has had very little to do with luck, and a lot to do with economic planning, hard work, and international business and infrastructural development on a massive scale. In the same way, luck plays little part in business communications success in China. You need the right insight, strategy, access, and resources. Upstream has put together a guide that provides tips on how to effectively use communications in China to support your business expansion and maximize opportunities in this dynamic business environment. You can read the guide online or download a PDF version
Hot News About Our Cool Clients
	SWIFT rolls out regional stakeholder communications in APAC SWIFT, the Society for Worldwide Interbank Financial Telecommunication enlisted Upstream, its official regional communications partner in Asia-Pacific, to help support its stakeholder communications in line with the SWIFT business forums around the region including Hong Kong, China, Taiwan, Korea, Japan, Australia and Singapore. This year marked the debut of the business forums in many of these regions. More than 1,300 SWIFT community members from the region's banks and leading corporates attended the series. Upstream's ongoing role is to help SWIFT communicate its customer-centric focus to audiences around the region, and further the organisation's reputation for resilience and efficiency.
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	The Cultural Year of Greece in China kicks-off Within a week, four kick-off events were launched successively to officially announce the start of the Cultural Year of Greece in China. Events included a press conference with over 80 Chinese and 30 Greek media attending, the opening of the Hellenic Centre, an artwork exhibition in Capital Museum and a concert in Poly Theatre.
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	Embraer flies by The 1000th unit of ERJ145 Family was unveiled to public by Brazillian aircraft manufacturer Embraer at their factory in the northern Chinese city of Harbin. A total of 350 people participated in the event. Upstream designed, produced and managed this large-scale event. A giant tent with twinkling star ceiling and a giant screen (33m x 7m) were custom built for the event. 70+ reporters were flown to Harbin to attend the event and the press conference afterwards.
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	Upstream helps launch Asia's own Internet domain Upstream has helped DotAsia, the registry operator of the .Asia domain, offer the ultimate first-mover advantage in e-commerce in Asia, home of the world's fastest-growing economies and Internet communities. The Dot Asia Pioneer Domains Programme is a unique merit-based opportunity for those with the best ideas to develop compelling new web sites with the best domain names - prime real estate in a booming cyberspace market from the .Asia registry - before .Asia goes on line.
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	EDS and China's Ministry of Commerce sign milestone Strategic Cooperation Agreement EDS and China's Ministry of Commerce (MOFCOM) signed a MOU on promoting IT service development in China at the Fifth CISIS in Dalian. Upstream was appointed to implement the IT Service Outsourcing Industry Summit and the luncheon, and release its milestone partnership to public. More than 150 guests attended the events, including government officials, EDS senior executives, McKinsey senior executives, entrepreneurs and nationwide media. This partnership has also generated over 60 positive clippings.
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	Upstream helps 3 MusicStation rock the mobile music industry! In October, MusicStation partnered with 3 Hong Kong, one of the most innovative mobile service providers, to launch the first and only mobile music download subscription service in Asia on day October 22. The exciting event was attended by Hong Kong artistes and top music label executives. In addition to inviting media to the launch event, Upstream filled visiting CEO, Rob Lewis' time with a series of back-to-back media interviews. MusicStation's All-You-Can-Eat (AYCE) service allows 3 Hong Kong customers to download unlimited music from an archive of what will be a million tunes by the end of the year – all for HK$12 per week.
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	Acrossmedia in-store marketing systems debut in Taiwan Upstream has launched the first stage of an integrated public relations campaign to educate the Taiwan media and retail industry about the benefits of the Danish vendor's In-store Digital Marketing content creation and screen placement point-of-sales solutions. Activities included a press conference announcing a strategic alliance and interviews leveraging Acrossmedia's first major deployment with major chain Sinon Supermarket.
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	Kaseya doubles sales in Australia and New Zealand The Australia and New Zealand marketplace is among the fastest-growing in the world for Kaseya for its managed services platform, which automates common IT tasks. Kaseya's ongoing education campaign targeting the media and the analyst community, managed by Upstream, has significantly increased awareness about these previously largely unknown solutions and helped build the brand. Business benefits are following, as sales revenues have doubled between the first and second quarters of this year.
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	CEATEC Japan promotes the 2007 event in China CEATEC Japan 2007, one of Asia's largest electronics and IT shows, has selected Upstream to organise the press conference and luncheon in Beijing. A total of 63 media attended the events, covering telecom/IT, business, general and online outlets achieving a 70 percent increase of attendance over the 2006 event.
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	Riverbed introduces new Steelhead Mobile product Upstream organised media activities in Beijing and Shanghai as Riverbed released its new Steelhead® Mobile product, a software client version of its award-winning WDS technology. The events attracted 50 media covering IT, telecom, business, general, online and TV media.
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	Linksys unveils new Wireless-N router in China Linksys' WRT150N, the first Wireless-N router priced below RMB 1,000 in China, was launched at the press conference in Beijing organised by Upstream. More than 50 media attended the event, covering IT, general, digital product trade, business, TV and radio.
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Upstream Team News
	Regional management strategise in Beijing and visit Xinhua Beijing greeted Upstream's regional management with open arms for our 2008 business strategy meeting last week. Leaders from Australia, China, Hong Kong, Taiwan and Singapore got together for two very intensive days of office reviews, brainstorming sessions, planning meetings, information sharing and team building. Although there is a lot of hard work ahead, the team celebrated our 2007 successes and are energised for next year. The group also had a "behind the scenes" tour of China's powerful state-owned Xinhua News Agency and massive web portal Xinhuanet/China View.
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