April 2007

Don't miss David Ketchum
@ ad:tech San Francisco
Upstream CEO, David Ketchum takes an active lead in the development and promotion of digital marketing in Asia. As Chairman of the Asia Digital Marketing Association, David has been invited to moderate a panel who will be discussing emerging platforms on 25th April from 3:45pm to 4:45pm. For more information, please visit the ad:tech site.

MIT Forum on the Future of Energy in China
During April 3-4, Chinese energy executives and policymakers gathered in Shanghai with more than 300 global investors, government leaders and entrepreneurs to discuss innovative approaches to solving China's dramatic energy needs.

For more information, visit:
www.mitenergyinchina.org (for China users); or www.mitenergyinchina.net (for those outside China).
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Client Activity
Vanco NetDirect Launch
Virtual Network Operator (VNO) pioneer Vanco turned to Upstream recently for the Asia launch of its innovative NetDirect online bandwidth exchange service. Upstream gathered more than 40 telecom and business reporters from around the region in Hong Kong to preview the service and talk to Vanco's senior management about its business model and expansion strategy.
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O2 Xda Atom Life Launch
02 enlisted Upstream Hong Kong to help with the launch of their new Xda Atom Life mobile. The major features of the venue setup included Xda Atom Life experience booths, a product showcase, DJ, "personality themed" drinks and models who mingled with the guests to introduce the new handset to them.
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Nokia Successfully Trials Anti-Counterfitting Technology in China
Upstream in Shanghai provided the PR support for a press conference announcing Nokia's successful trial of its NFC technology.

NFC is a short-range, contactless technology that was trialed in China as means to identify illegally produced fireworks and firecrackers. It can also be applied to a range of sectors where strict quality or product control is required, such as pharmaceuticals, food, alcohol and automobile parts.
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eBay EachNet and Tom Online Press Conference
In December, Upstream staged a joint news conference for eBay EachNet and Tom Online in Shanghai at which CEO Meg Whitman announced the joint venture agreement between the two companies that is set to enable the next phase of e-commerce growth for both companies in China.
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Hello Kitty Advances to New Digital Heights
Recently Sanrio Wave Hong Kong and Typhoon Games relaunched Sanriotown (www.sanriotown.com), the online home of Hello Kitty and friends. Upstream provided bilingual communications support to help introduce the social website's new flash games, blog, photo, video and online shopping features.
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Upstream Asia Appointed as Kijiji China's PR Agency
Kijiji the group of free, local, community classifieds websites that is part of eBay Inc., is growing in China, with 32 local city sites opening up, and users skyrocketing. Upstream is helping promote Kijiji with strategic communications support.
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Sony Bravia Singapore
Upstream Singapore was appointed by Sony to manage the PR activities for the HD World event. The project included creating launch materials, arranging a media preview, and generating product publicity.
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Awards
Upstream Named One of China's Top 10 PR Firms of the Year!
Fortune Times, one of the most influential business newspapers in China named Upstream Asia as one of China's most prominent PR agencies.

Upstream Beijing's Catherine Wo (4th from the right) was present at the event to collect the award.

This award further cements Upstream's important role in China's PR industry.
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