Meet the Management |
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Here's a look at the newcomers and some familiar faces delivering results for clients and leading the company forward.
Hester Chan
Here comes the Iron Lady! Hester's reputation as a strong leader of people and client campaigns precedes her, and she's already made her mark as Managing Director of Upstream Hong Kong. A seasoned professional with a proven track record at agencies and the Hong Kong Tourist Development Board, among others, Hester's secret weapon is that she is also lots of fun to work with!
Hua Foley
Hua's experience spans consulting, TV production, and public relations. As Managing Director for China, working out of Upstream's Beijing office, Hua's Chinese origin and international experience are ideally matched to Upstream's client mix of multinationals building their business in the PRC, and Asia-based companies going global. She's also a wise and sensible leader guiding Upstream's young and fast-growing team. Oh, and did we mention the Masters Degree from Harvard's Kennedy School of Government she picked up in her spare time?
Shufen Tan
If you've ever met Shufen, you'll surely remember her passionate approach and staccato stream of creative ideas. She inspires clients and her team about the possibilities for any project you find yourself working with her on. As General Manager for China, working out of Upstream's Shanghai office, Shufen's international background and many years of experience in China enable her to bring creativity and flare to our China projects.
Katherine Wang
"You work a long day and it can either be fun or not - so why not make it fun?" This is Katherine's working philosophy. She's been in communications for more than 14 years, mostly on the agency side, because she enjoys gaining experience across a wide variety of companies, industries and people. "Try to think ahead of the client to be the best partner" she says. Her kind, amiable personality builds good team spirit, but don't mistake her easy-going style for relaxation - her fast-moving tempo keeps her Taiwan team chasing after her to catch up.
Mike Liew
The "stuck-in-80s-music" leader of Upstream Southeast Asia is well-known in the PR industry for his "work hard, play even harder" approach. With a career that has spanned some 20 years across several ASEAN countries, Mike is not only very clued in to the best places to party in Kuala Lumpur, Jakarta and Singapore, but he also knows the most effective way to get your messages across to your audiences in those cities, without breaking a sweat.
Paul Mottram
Paul is a blue streak of strategy in action. He's one of the fastest thinkers and most coherent writers you could ever hope to work with. He has forgotten more than most people will ever know about telecommunications, electronics, enterprise software solutions, outsourcing and dozens of other topics. He's the "go to guy" for Upstream execs and clients around the region for counsel and management direction. After 5 years as Upstream's COO, he has returned from his sabbatical tanned, ready and rested.
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Awards |
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 Upstream Named One of China's Top 10 PR Firms of the Year!
Fortune Times, one of the most influential business newspapers in China named Upstream Asia as one of China's most prominent PR agencies.
Upstream Beijing's Catherine Wo (4th from the right) was present at the event to collect the award.
This award further cements Upstream's important role in China's PR industry.
Click here to read Upstream Asia's profile in Fortune Times (Chinese language only).
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Client Wins |
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 Upstream Asia Appointed as Kijiji China's PR Agency
Kijiji the group of free, local, community classifieds websites that is part of eBay Inc., is growing in China, with 32 local city sites opening up, and users skyrocketing. Upstream is helping promote Kijiji with strategic communications support. |
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 Gazeley delivers on China's retail growth potential
Chinas booming retailers require increasingly sophisticated logistics support, and Gazeley, a wholly-owned but independently-operating subsidiary of Wal-Mart, is there, with cost-effective and sustainable distribution centers. Upstream is assisting with Gazeley's media relations.
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 Levitra Taiwan
Bayer Healthcare is working with Upstream in Taiwan to help get the word out that Levitra is the choice for those times that "desire calls". Stay tuned for some innovative campaigns! |
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 Immigration/Communication
Corporate immigration services provider Fragomen has tapped Upstream in Hong Kong to help build the company's profile, launch a new service and manage their media communications. |
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Recent Activities |
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eBay EachNet and Tom Online Press Conference
In December, Upstream staged a joint news conference for eBay EachNet and Tom Online in Shanghai at which CEO Meg Whitman announced the joint venture agreement between the two companies that is set to enable the next phase of e-commerce growth for both companies in China. |
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 Hello Kitty Advances to New Digital Heights
Recently Sanrio Wave Hong Kong and Typhoon Games relaunched Sanriotown (www.sanriotown.com), the online home of Hello Kitty and friends. Upstream provided bilingual communications support to help introduce the social website's new flash games, blog, photo, video and online shopping features.
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|  Sony Bravia Singapore
Upstream Singapore was appointed by Sony to manage the PR activities for the HD World event. The project included creating launch materials, arranging a media preview, and generating product publicity.
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|  XanGo Singapore
XanGo, the pioneers of a new dietary supplement category, recently appointed Upstream Asia to handle the launch of XanGosteen in Singapore. The media program includes scheduling one-on-one interviews, product publicity, media sampling, and launch events. |
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Upstream Joins Chinese PR Associations
In December, Upstream Asia joined the China International Public Relations Association (CIPRA) and the China Public Relations Association (CPRA), which both play an influential part in Chinas PR industry. |
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Copyright © 2007 Upstream Marketing and Communications Inc. All Rights Reserved. |
