Special Features | March 2009
Upstream's Viewpoint on Communications in Asia  Coverage How Social Networking Can Help Your Brand: Advertisers in China Have to Cope With Online Engagement and Enragement, Says Upstream Asia's David Ketchum Advertisers in China Have to Cope With Online Engagement and Enragement, Says Upstream Asia's David Ketchum in AdvertisingAge China.  The limits of corporate messaging True corporate thought leaders should ask themselves "who cares?" before taking their corporate messages to the market, suggests Paul Mottram in the article, published by PublicAffairsAsia. Achieve your communications goals even when you can't control the conversation More than 40 marketing professionals attended this lunch talk organised by the IPRS in Singapore in January. Watch an interview with David Ketchum. Read more recent Upstream points of view in iMedia connections and at AdWorld 2009 (in Chinese) Conferences, seminars and events
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No time for the temple? Pray online! As is traditionally the case, more than eighty thousand people came to Hong Kong's Wong Tai Sin Temple this year to pray for a prosperous New Year. What's different for this Year of the Ox is that twenty thousand more joined the celebrations online. Sik Sik Yuen, the charity organization which runs the Temple, worked with Upstream to provide webcast and online ways to share prayers and hopes at www.siksikyuen.org.hk (give it a try!)This groundbreaking initiative expanded the Temple's reach during the crowded new year season and the International Herald Tribune reported the group was trying to better align tradition with modern technology and contemporary conveniences. |
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| Alstom defines commitment to China For the first time in its 50 year history in China, Alstom provided media with a comprehensive look at the company's strategy and commitment to China across power generation and transportation infrastructure development. Alstom CEO Patrick Kron met with key government officials, and Upstream arranged opportunities for him to meet with 45 selected business, general and trade media including top portals and TV channels. He fielded questions and asserted Alstom's ongoing commitment to technology transfer, which helped reiterate Alstom's position as a clear supporter of the development of industry and infrastructure in China.
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First to Skype 4.0 Being in one of the world's first time zones has its advantages. Earlier in February bloggers and journalists in Australia were the first to hear about the launch of Skype 4.0 for Windows, the most important new release in the company's five-year history. In addition to free voice and video calls to other Skype users and a host of added value features, Skype 4.0 offers full-screen video calling, crystal clear call quality and is easier to use than ever before. All major media reported on the launch within 24 hours after the press-conference, organized by Upstream Australia, including broadcast coverage on Sky Business News. |
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Islamic banking moves closer to the mainstream Upstream Asia has been selected by The BMB Group, an alternative asset manager with offices in Brunei, London, New York, Kuala Lumpur and the Middle East, to provide a full-range of communication services in Asian markets.
Backed by the assets of some of the world's most significant ruling families, together with other ultra high net worth individuals and institutions from the Asian world, The BMB Group is a pioneer in providing Shariah compliant and ethical alternative investments without investors having to pay a premium. The group is substantially increasing investment in the region after successfully acquiring private equity fund EMP Global, which focuses on investment in emerging markets, and has recently received IFN Award for Best Shariah Advisory Firm. |
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HTC launches first Google Android phone in Australia Just two weeks after surprising Australian multimedia fans with the Touch HD, its latest entertainment-focused handset, HTC introduced the first Google Android-powered mobile phone in Australia – the HTC Dream™ on the Optus network. The Sydney Morning Herald, Good Gear Guide, PC Authority, Gadget Guy, ZDnet, Gizmodo and Sky Business News all reported on the launch organised by Upstream within seven hours. Learn about the Android platform from Sergey Brin and Steve Horovitz. |
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British Council targets digital natives to promote IELTS  There is a whole generation of 'digital natives, in China - those under 25 who have always known the Internet. It is this generation, over 150 million Chinese youngsters, who will be engaged by British Council's campaign to promote the IELTS test. With 200'000 young Chinese now opting for higher education abroad, language is one of the biggest challenges. The IELTS test helps those who plan to work or study abroad to improve their level of English. The campaign, which captures young people's perceptions about Britain and studying there, was developed by Upstream China, which works on a project basis with British Council promoting Britain, British culture and language in China. |
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Copyright © 2009 Upstream Marketing and Communications Inc. All Rights Reserved. |
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